Revitalizing Hunguest Hotels: A Symphony of Design and Wellness

Eszter Laki and Reka Imre's New Identity for Hungarian Hotel Chain

The rebranding of Hunguest Hotels stands as a testament to the power of design in shaping the experience of hospitality. Eszter Laki and Reka Imre, the visionary designers behind this project, have meticulously crafted a new visual language for the brand that harmonizes with its commitment to providing exceptional service and a connection to spa and wellness amenities. The reimagined logo, a stylized 'H' composed of water droplets, alongside a serene blue color palette, encapsulates the brand's affinity with water and relaxation.

Attention to detail is evident in every aspect of the rebranding, from the elegant letterpress printing on business cards and door hangers to the tactile embossed leather menu covers and the rustic charm of engraved wooden signages. These elements are not merely aesthetic choices but are emblematic of Hunguest's dedication to quality and its storied heritage. The use of natural materials and sophisticated print techniques enriches the brand's narrative, connecting guests to the brand's ethos and the tranquility of nature.

The project, initiated in 2020 and brought to fruition in 2023, showcases the designers' ability to blend contemporary design with traditional values. The comprehensive overhaul of the brand's identity extends beyond logos and color schemes; it is a holistic approach that touches every visual touchpoint of the hotel chain, ensuring a cohesive and immersive brand experience for guests across Hungary.

Photographs by András Zoltai and Zoltán Gali capture the essence of the new brand design, providing a visual feast that complements the designers' work. The collaboration between Eszter Laki and Reka Imre, along with their keen understanding of the brand's core values, has resulted in a design that is both innovative and respectful of the brand's legacy.

The accolades received by this project, including the prestigious Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category, underscore the design's excellence and its impact on enhancing the guest experience. This award celebrates the design's ingenuity and its contribution to elevating the standards of art, design, and hospitality.

In conclusion, the rebranding of Hunguest Hotels by Eszter Laki and Reka Imre is a remarkable example of how thoughtful design can breathe new life into a brand. It not only revitalizes the visual identity but also reinforces the hotel's commitment to quality, wellness, and a superior guest experience. As the new identity rolls out across Hungary, it sets a new benchmark for hotel branding, inviting guests to indulge in a rejuvenated world of comfort and elegance.